This bad taste 'joke' reminds me of a Dutch campaign, 2 years ago, run by the National Epilepsy Fund Foundation in Holland.
They do a new campaign for epilepsy awareness each year along with the annual fundraising week each official fundraising charity in Holland has.
The media advertisments and tv spots were build around the slogan
"There are scarier things than epilepsy", wich COULD have been a good slogan for spreading a particular educational message to the public: don't be afraid when someone has a seizure.
COULD have been, because the campaign was illustrated with a sense of humor our particular group of parents could not appreciate at all.
Epilepsy was compared in the media with "scarier things' like: men in leggings, a construction worker from the back with his pants showing his ass, false teeth in a glass of water, cigarette stubs on a dinner plate...
Humor CAN be a good way to get attention, but is this the type of attention you want? Lauging about... one example:
Parents of our group have kids with very, very scary types of epilepsy syndroms and see their kids suffer 10 to 100 seizures a day, we have to watch our kids retarding in development or become multiple handicapped, 14 parents of our group have lost their child. For us there are NO scarier things than epilepsy... And catching attention with tasteless humor is not the way to get attention for our problems.
Many parents wrote to the foundation about their feelings for this campaign and some of us ended our memberships. The foundation realized we, parents to kids with devestating types of epilepsy, were a 'forgotten group', a group that felt offended by this campaign; they opened a special forum part to explain and discuss the campaign.
Last year there was explicid attention for children and epilepsy syndromes... So they've learned from feedback
