Cazzy:
So you make up a phrase that either makes sense or is fun nonsense using each letter of the word given in the order they are given.
So for the word HIPPO I'll do
How Interesting Peonies Pose Ostentatiously
And then I'll pick any word for the next person to create a phrase for as long as it's not crazy long. So my word will be...
NOVEMBER
Does that help?